Mattel's Monster High line exposed itself to the infamous world late last summer and now that it's been a year it has grown like never before and it continues to do so, according to Mattel's CEO discussion about this years Q2 results in this piece,
Robert Eckert CEO says;
"Monster High continues to build momentum globally, and has earned itself a starring role in our girls portfolio. And we're excited about the Monster High fall product line and marketing plans, which include a one-hour TV special, debuting in the U.S. later this fall on Nickelodeon."
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