Mattel thinks it has the secret to succeeding where so many others have failed in bridging that divide between the virtual and the physical -- and it might be right. While plenty of other toy companies have tried pairing hunks of plastic with apps in the past, Mattel has gone the extra mile, incorporating its recognizable brands and partnering with top tier developers. Later this year the company will launch Apptivity, a line of toys made from conductive plastic that interact with iPad games. The games will get an update when the toys hit the market with new features and play modes specifically designed to utilize the physical pieces.
Monster High iPod/iPad Figures |
Frankie Stein |
Clawdeen Wolf |
Draculaura |
Lagoona Blue |
Demo |
Demo |
App in Action |
Each of these figures are sold separately and iPad, iPod also sold separately these creepy figures will be available soon!
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