Massachusetts act Within The Ruin's has dealt with line-up
changes, more importantly label changes having been with Victory Records for 4
years and now with eOne and Good Fight Music, it's a whole turnaround.
These guys have got nothing but "new" on the brain
with that they have got their third album "Elite" out soon, all new
tours happening throughout this year and so much more it's nuts. Guitarist Joe
Cocchi took the time to discuss this new release and the touring they got lined
up.
1. Where did the name, Within The Ruins come from and mean?
Joe: Yeah been asked that a million times. We started
playing together back in high school and one of the guitarists came up with it
"From Within The Ruins" so we dropped the from and now it's Within
The Ruins and it is what it is today and it stuck. There is no meaning behind
it other than that's what we've been for these past 10 years.
2. You guys have been a band for nearly 10 years, what comes
to mind and do you plan on celebrating?
Joe: We're always celebrating I think it's been a long road
going through members with our drummer. But we're always celebrating just
signed with eOne and Good Fight Music, so this line up as of 2010 is one we're
excited about and we're stroked for that new day and new year for us.
3. You went from being signed with Victory Records to now
being with eOne & Good Fight Music, how has the transition been for you
guys?
Joe: I think it went smooth it did take a while to finally a
label we wanted when shopping for labels. But it did take a long time and were
with Victory for 4 years so legal issues but honestly once the new music was up
and the new album everything is returning to normal and we're happy with the
label now, the promotions, we couldn't ask for more really.
4. What do you think eOne & Good Fight Music can bring
to the table for Within The Ruins?
Joe: I think they can continue to do what Victory had done.
They're huge independent label working
with a small group of people that wants to focus on us and always keeping in
touch doing things for us without us needing to ask them. So the album will be
available everywhere so its just awesome to have a backing like that.
5. What's your take on Elite as a whole?
Joe: I think it's our best stuff so far. We worked a lot
harder on it. Once you put a few albums out and experience what the music does
to you it effects you when writing the music. So we focused more on the song
writing and lyrically content. Sticking everything together made it way more
mature and just a stronger record. This is a variety of an album than our older
stuff that sounded the same so I've heard.
6. Why did you want to call this album, Elite? Is this a
concept album?
Joe: I don't think I would consider it a concept record but
maybe a record like that will come in the future. This album "Elite"
was something we couldn't even top we wanted it to be our best we could do and
be proud of it. We wanted to stick with the "one word" title staying
with that so I thought it sounded catchy.
7. How does this album compare and differ from your previous
material?
Joe: Its more thought out and put together, production is
great on it. Our older stuff a lot of sloppy things can be heard but all of
that comes with experience. We just focused on this album keeping that sound
trying new things and see what the fans think of it.
8. You also shot two music videos with director Kevin J.
Custer, when will those be released? Can you tell me about the concepts for
them?
Joe: We did the two videos with Kevin Custer this past
weekend doing both in the same day. We shot them at this old warehouse that had
this cool vibe to it. I think the plan was to release one of the videos the day
the album is released. "Feeding Frenzy" and "New Holy War",
are the two videos one is a performance style and the other is a story based
with some performance clips. So those should be out within the next few weeks.
9. You will be doing a tour in the spring, if you could
think of one thing you would like to accomplish the most through that tour what
would that be?!
Joe: I'd like to have a good time because it's what we do
and hopefully gain some new fans. We're playing with some bands who we've
played with before so I think all of the bands on both tours would be a good opportunity
to showcase our style and make some new friends and fans.
10. What have you done to prepare yourselves for this tour?
Joe: What haven't we done? This band is never ending it's
not like write an album, tour the album, new album, no its not much like that.
We got to buy new gear, play the new songs, practice, relearn the songs, some
of which we haven't even learned how to play. So that's what we do when
preparing for tour.
11. When it comes to performing each and every night does
the time stand still or does it fly by when performing?
Joe: I'd say when we do perform it's enjoyable and usually
does fly by. It's the best time of day for us and once our set is over we wish
we could have played longer. Those 30 or 40 minute sets makes our day because the rest of the day we keep ourselves busy or are
driving doing our own thing.
12. Is there any song that when you play it live on stage
makes your adrenaline levels kick in and make you want to go hyper?
Joe: Yes definitely we play the best songs when it comes to
performing live. Now we've narrowed it down to the best songs that get the best
response "Invade" is one of those songs that everyone knows. So you
can feel and tell that the people are waiting for that song. So that's one of
my favorites.
13. How easy is it to keep the motivation going on a daily
basis for Within The Ruins?
Joe: It's very easy especially when we're on tour, we feed
off the shows, with the new material and new album kids will be responding more
to it and want to hang out after the shows it's stuff like that, that keeps us
going and doing what we do. So that's the good thing.
14. Once the tour is over what do you have planned
afterwards?
Joe: The rest of the year is still in the works. We're
booked until about May then have that month off. Then working on landing a
summer tour but we'll see what happens, our goal is to tour, tour tour, because
we hate to be home.
15. Anything else you want to add?
Joe: Come out see us play, new album is coming out and can't
wait to hang out with everyone at the shows we have coming up.
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