MY LITTLE PONY AURORA PLUSH COLLECTION EXPANDS WITH NEW LINE

Leading plush toy, gift and doll manufacturer Aurora World Inc. today announced its award-winning MY LITTLE PONY plush collection of more than 50 styles gets a sparkling addition for 2015. Aurora’s 12 new ponies feature styled, “brush-able” hair with glistening, mylar accents, adding to one of the largest, MY LITTLE PONY soft toy collections in the toy and gift industry. PINKIE PIE, RAINBOW DASH, APPLEJACK, RARITY, FLUTTERSHY, PRINCESS TWILIGHT SPARKLE, PRINCESS LUNA and SPIKE THE DRAGON highlight Aurora’s diverse offering that already includes seated and standing plush, jumbo plush, keychain “clip-ons” and pony carriers.

“We strive to be a one-stop-shop for high-quality, high-value, distinct plush and styles that stay true to the MY LITTLE PONY characters,” says Michael Kessler, Aurora’s senior vice president of sales and marketing. Aurora also offers various MY LITTLE PONY merchandising programs that include full signage and display racks designed to increase sales at retail. “Aurora will continue to expand its diverse MY LITTLE PONY plush collection to meet growing market demand.” says Kessler. MY LITTLE PONY is one of Aurora’s best selling licenses in a portfolio that includes thousands of “everyday” and seasonal plush toys and dolls.

Aurora’s 12 new styles feature six characters - PINKIE PIE, RAINBOW DASH, APPLEJACK, RARITY, FLUTTERSHY and PRINCESS TWILIGHT SPARKLE - in the popular size (6.5”) and all new medium size (13”); all ages - SRP: $8 and $29.50, respectively. Earlier this year, Aurora’s MY LITTLE PONY - PRINCESS TWILIGHT SPARKLE won a “Seal of Excellence (Plush Toys Category)” from Creative Child Magazine.

Aurora showcases its products at over 50 industry trade shows each year including the upcoming Atlanta Gift Mart in January 6-13, 2015 and Toy Fair New York February 14-17, 2015. Aurora products are available in more than 25,000 specialty stores and gift shops worldwide as well as online at http://shop.auroragift.com. For more information or to make an appointment at an upcoming trade show, visit http://auroragift.com, email info@auroragift.com or call 888-287-6722.