In Hasbro's latest collaboration with Disney Consumer Products, the toy company is planning a line of dolls and accessories based on the upcoming Disney Channel movie Descendants.
The live-action TV movie will feature the teenage progeny of Disney’s most iconic characters, in particular its villains.
Hasbro's Descendents product line will include doll, role play items and accessories from the offspring of characters like Maleficent, the Evil Queen, Jafar and Cruella de Vil, Beauty and the Beast, Sleeping Beauty, Fairy Godmother and Mulan.
Product will launch at retailers across the U.S. this summer.
“We are thrilled to be expanding our relationship with Disney’s exciting new tween property Descendants and look forward to bringing it to life with our fashion doll line,” says Samantha Lomow, senior vice president, global marketing, Hasbro. “Descendants re-invents Disney’s iconic and beloved characters in a way that only they can. Their rich and engaging trans-media storytelling, coupled with relatable themes for tweens, makes this new property an exciting and complementary addition to our roster of global entertainment brands.”
Check out a trailer of the dolls in action HERE.
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