The world’s leading hard rock and metal media brands – REVOLVER and METAL HAMMER – are pleased to announce a global marketing partnership in the Project M Audience Access Platform.
REVOLVER – North America’s leading heavy music media brand for the last 17 years – was purchased by digital media company Project M Group, LLC earlier this year. Over the last six months, Project M has been focused on building an audience access platform as part of their digital ecosystem. This network is being led by Project M Digital COO Alvaro Gomez who formerly executed advertising networks for Complex, Martha Stewart OmniLiving and Interactive One.
Project M is pleased to announce that they will now be partnering with METAL HAMMER – Europe’s leading heavy music media brand for the last 31 years. This partnership will allow the Project M sales team to offer to advertisers the global digital audience of the publications across the TEAMROCK platform including METAL HAMMER, CLASSIC ROCK and PROG as well as Future plc’s music platform – MUSICRADAR. The combined reach of the platform will be more than 10 million monthly unique users across digital platforms.
“We believe this is an exciting opportunity for us to create a single platform for global advertisers to access the millions of passionate fans in the heavy music genre,” said Project M Group CEO Enrique Abeyta. “Project M has made major investments in building this platform and now we will be leveraging it to create a unique marketing partner across the global reach of REVOLVER, METAL HAMMER and the other publications on the Future plc platforms. We look forward to building on this relationship with the Future publications and announcing more partners joining this media platform soon.”
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