Dark-pop artist and renowned drummer Lena Zawaideh – now known under her stage name NightPulse – is thrilled to unveil her new music video for "The Rush" exclusively on Nasty Gal / Nasty Galaxy. "The Rush" had a primarily female crew on set and was directed by Lindsey Byrnes (Troye Sivan, Tegan and Sara, Laura Jane Grace, PVRIS, Paramore, and more). Nasty Gal dubbed Zawaideh as a "dark-electro-phenom’ who has risen from the disbandment of her previous band Bad Things into a singer, songwriter, and self-taught producer - all while embracing her sexuality and identity through her music. The single was originally released at the top of the year, receiving praise for the ‘electro pop-gem." by BlackBook.
When asked about the video, Zawaideh said: "I enlisted the help of Lindsey Byrnes again to bring the track to life. In addition to myself, the video features a mannequin which represents an extension of oneself - emotionally empty and detached from reality. It can be a numb, dead part of yourself that strives to feel a 'rush' again." Though the track has an upbeat Friday night out vibe, Lena expressed that the song is about "chasing elusive highs." She added: "They say the definition of insanity is doing the same thing over and over and expecting different results. "The Rush" takes us through the journey to insanity — from the highs to the lows and back again."
To stream/purchase "The Rush" please visit: http://smarturl.it/NP_TheRush. To watch "The Rush", please visit Nasty Gal / Nasty Galaxy, here: https://blog.nastygal.com/music/2018/02/exclusive-nightpulse-feels-rush.
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