CO-OP RELEASES NEW VIDEO FOR "N.O.W."

Phoenix hard rockers CO-OP have released the video for their single "N.O.W", from their forthcoming self-titled debut album in stores June 15th 2018 from EMP LABEL GROUP. The single hit the TOP TEN on the Mediabase Classic Rock chart and continues to garner national airplay. Recorded at Phoenix’s Full Well Studios, the album is a fiery blast of modern hard rock, with a classic edge.

Filmed and edited by Melody Myers (Escape The Fate, Asking Alexandria, Marc Rizzo, Combat Records), the video also features an intro and cameo from vocalist Dash Cooper’s father, legendary Rock icon Alice Cooper, an actual song introduction from Cooper’s nationally syndicated radio show "NIGHTS WITH ALICE COOPER", where the song is in full rotation as a "Future Classic".
Alice has also recorded guest vocals for the song "Old Scratch", which will also be featured on CO-OP’s debut.

Says Alice, "One thing that Dash’s band has that I absolutely love, is dynamics. I told them one time early on, I said, "guys, right now you have great parts, but everybody is playing at the same time. You have no dynamics, it’s one big solid line of blast, and I can barely hear the vocals." The very next time I heard them play, they figured out how to make it dynamic, where they’d go down to one guitar, doing a chug, with the vocals going, and they would come right in with a B section, with everybody, and it was so powerful. And I said, "guys, you have no idea how hard it is to do that." But they did it on every song. And they still do it."

He adds, "The single, it’s really great. Even on the radio show I said, "I’m not just playing this because it’s my son’s band, it’s playing because I really like this." I really like this music. It’s a band with some fire."

Check out the video HERE.