Alternative JRocker, visual kei artist CHAIDURA had began playing music since a young age, over time his music creativity would develop into a project, come the pandemic in 2020. Allowing for an experimentation with music, releasing songs, playing shows, eventually wanting to tour, just growing and showcasing what can be done with this aspect of music. Find out all that is discussed right below!
1. When and why did you start playing?
I started playing music when I was very young, around the age of 12. However, Chaidura as a project began during the COVID-19 pandemic in 2020 as a way for me to experiment with music. It only became “serious” in 2023 when I moved to London to pursue it properly.
2. What role and/or instrument do you play?
Chaidura is a solo project, so I essentially have to handle everything. From a performance standpoint, I focus on vocals.
3. How would you describe your music to someone who hasn’t heard it before?Genre-bending alternative rock with influences from J-rock and visual kei.
Genre-bending alternative rock with influences from J-rock and visual kei.
4. What is your latest piece of music you can talk about?
My latest song, Possess, was released a few weeks ago. At first glance, it seems to depict the experience of being overtaken by a higher spirit. The track begins with a slow, soothing trap beat and comforting vocals, gradually transitioning into a theatrical and even demonic climax. However, Possess carries a deeper message of self-acceptance. The essence of the song lies in confronting and embracing your inner demons, highlighting that acknowledgment is often the first step toward healing. It encourages listeners to integrate their complexities rather than shy away from them. Musically, Possess blends pop influences with Polyphia-inspired classical guitar, modern trap beats, and catchy melodies.
5. Is there any meaning behind the name Chaidura?
“Chai” is my name, and “dura”... well, to be honest, it just sounded cool—and the domain www.chaidura.com was available, haha.
6. You’re based in the UK, but your style strongly resembles the Japanese music scene. Can you tell us about that?
Since I was young, visual kei (a subgenre of J-rock) has been a major inspiration for my music. For example, The Gazette has been my most-played artist on Spotify for four years in a row. With this foundation, I believe that no matter what style of music I create, there will always be an element of visual kei in it. That said, I feel a strong attachment to the UK and am a big fan of its alternative scene. This combination of influences from both worlds is something I think Chaidura uniquely offers.
7. How do you distinguish yourself from artists in the Japanese, Chinese, and Korean music scenes?
Firstly, language. English is the main language in Singapore, where I’m from, so it’s naturally easier for me to express ideas and concepts in English compared to many East Asian artists. Secondly, fan engagement. Based on my perception, East Asian fan culture often leans toward “idol culture,” where artists are placed on pedestals. Personally, I enjoy meeting fans and interacting with them on the same level. It’s the best way for me to empathize with and understand them.
8. What is SOLSTICE: An Unplugged Fan Social Event, and why are you doing it? Could it become a recurring event?
After my headline show in London, I wanted to thank my fans for their support throughout the year. When the opportunity to host this event came up, I thought it would be a great way to gather together before the year ends. The event will give fans a chance to interact not only with me but also with each other. Through organizing picnics earlier this year, I’ve seen fans form friendships, and that has been incredibly heartwarming. If SOLSTICE is successful, I’d love to make it a recurring event!
9. Do you have plans for shows or tours outside the UK?
I have several shows planned in the UK for next year. As for touring, the intention is definitely there, but I hope to build a stronger audience in specific cities first. Once that happens, I’ll make it a reality.
10. You showcase visual kei influences in your photos and videos. Can you tell us more about that?
Visual kei is a Japanese music genre and fashion movement that originated in the 1980s, known for its extravagant stage performances and flamboyant costumes. As I mentioned earlier, I’ve been influenced by this genre since I was young. To me, it’s theatrical and deeply expressive. It had a strong impact on me because it encouraged a level of self-expression I wasn’t comfortable with for a long time. Once I embraced it, there was no turning back.
11. What are your goals for the future as an artist?
Practically, I aim to do yearly tours in Europe and the US while continuously releasing music. Conceptually, my goal is to keep evolving as an artist and create art that’s both captivating and groundbreaking—something no one has ever seen before.
12. What are your plans for the rest of this year and into the next?
Most of this year has been dedicated to working on my debut EP, Temple Paradise. I’ll be releasing the final track of the EP soon. Right now, I’m focusing on conceptualizing the next phase of Chaidura. I’ve created numerous demos and am excited to crystallize the vision I have for what’s next. Stay tuned!
13. Where can we find out more about you? Any last words?
You can find out more at www.chaidura.com. Last words: The other day, I went to a zoo. They only had one dog. It was a Shih Tzu.
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