CRAVITY Embraces Change and Growth with Powerful ‘Single Album’, FIND THE ORBIT

 


K-pop powerhouse CRAVITY has returned with their highly anticipated ‘single album’, FIND THE ORBIT, a collection of three tracks that showcase the group’s artistic growth and unyielding determination. Leading the release is the electrifying focus track “Now or Never,” accompanied by a
visually stunning music video that captures the members’ dynamic energy and thrilling new chapter. FIND THE ORBIT marks a pivotal moment in CRAVITY’s journey, symbolizing their
evolution as artists and their commitment to carving out a unique identity within the

K-pop landscape. The album draws inspiration from the concept of orbit: a path shaped by the balance of forces. CRAVITY’s nine members are like celestial bodies, navigating their own orbits while maintaining a perfect equilibrium. Through this journey of interaction and turbulence, they forge a new trajectory, representing their growth and unity. 

Co-written by members SERIM and ALLEN, “Now or Never,” embodies CRAVITY’s resolve to seize opportunities and embrace challenges head-on. With powerful guitar riffs, driving drums, and intense vocal melodies, the song is a bold declaration of their determination to rise to new heights. The music video complements the song’s high-energy vibe, portraying the members navigating their individual orbits in a suspenseful, visually arresting narrative.

““Now or Never” is about recognizing the importance of the moment and taking on
the world with confidence,” said CRAVITY. “We wanted to express our fearless approach to life and music through this track.” “Secret” is a nostalgic disco-pop anthem with a dreamy bass groove and falsetto
melodies. It explores the delicate transition from personal affection to a shared secret, creating a captivating feeling as if racing through a neon-lit city. “Horizon,” a track co-produced by member WOOBIN, captures the narrative of their recent appearance on the survival program Road to Kingdom: ACE OF ACE. The lyrics describe rising into the sky with their fans, LUVITY, in a long period of darkness. The song features a dreamy guitar riff over a drum-and-bass beat and vividly conveys the members' overwhelmed emotions.

Since their debut in 2020 under Starship Entertainment, CRAVITY has captivated fans worldwide with their innovative music and electrifying performances. FIND THE ORBIT represents a turning point in their career, showcasing their growth as individuals and as a team. With a strong foundation of domestic and international success, CRAVITY is poised to reach even greater heights as they embark on this new
chapter.

Check out the video for "Now or Never" right HERE.

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