Midsummer Scream Makes History with Fourth Sellout and Record 50,000 Attendees And Makes BIG Announcement for 2027!
(Midsummer Scream 2027 announcement poster by Creepy Duck Design.)
Midsummer Scream, the world's largest Halloween and horror convention, concluded its most successful year to date, welcoming more than 50,000 fans to the Long Beach Convention Center for another sold-out weekend of haunted attractions, celebrity guests, panels, and Halloween spectacle. The record-breaking attendance marks a landmark milestone for the event, which has grown into the premier destination for horror enthusiasts, creators, and fans worldwide.
Midsummer Scream will move to the Anaheim Convention Center for its 2027 show, scheduled for August 6–8. The expanded venue offers greater space to accommodate the event's growing community of fans, haunters, vendors, artists, and celebrities.
However, Midsummer Scream won't be leaving Long Beach behind entirely. Organizers also announced that their fan-favorite holiday horror event, Season's Screamings, will return December 5–6, 2027 at the Long Beach Convention Center. The winter event will feature the Hall of Yuletide Spirits, spooky vendors, and other surprises to celebrate the holidays with a healthy dose of scares.
“The amazing community of Halloween and horror fans continues to grow, and we’re excited to be able to grow with it,” said David Markland, executive director and co-founder of Midsummer Scream. “It’s bittersweet to leave a venue as amazing as the Long Beach Convention Center, but we look forward to all the new opportunities awaiting us in Anaheim.”
From the CATHEDRAL Listening Party on Friday evening to the standing-room-only 30th Anniversary Scream panel hosted by Matthew Lillard (produced in partnership with Paramount Scares), to Universal's Halloween Horror Nights closing panel with Creative Director and Executive Producer John Murdy, the weekend was packed wall-to-wall with unmissable moments.
More than 350 vendors filled the convention floor, offering an unrivaled shopping experience featuring rare collectibles, original artwork, and costumes. The Hall of Shadows drew massive crowds across all three days, with fans packing nearly two indoor acres of attractions from Lionsgate Studios, Universal Studios Horror Unleashed, and independent creators from open to close.
The floor also gave haunted attraction fans an exciting preview of the upcoming Southern California scare season, featuring displays and photo ops from Knott’s Scary Farm, Queen Mary's Dark Harbor, Los Angeles Haunted Hayride, and Six Flags Magic Mountain.
Celebrity meet-and-greets kept lines buzzing throughout the weekend, while a full slate of kid-friendly activities kept young horror fans entertained—proving that Midsummer Scream truly offers something for everyone.
Tickets for both Midsummer Scream and Season’s Screaming will go on sale in early 2027. For up-to-date information, follow them on Instagram and Facebook @midsummerscream or signup for their mailing list at midsummerscream.org.
Check out the announcement video HERE.
About Midsummer Scream
Midsummer Scream is the world's largest Halloween and horror convention, held annually at the Long Beach Convention Center. Presented by David Markland (Co-Founder/Executive Director), Gary Baker (Co-Founder/Executive Producer), Claire Dunlap (Co-Founder/Producer), and Rick West (Co-Founder/Creative Director), the event showcases the diversity of Southern California’s haunt and horror community, welcoming fans from around the world for a weekend
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